Riders Go 3 Sixty

Friday, January 8, 2010, 9:14 | Lifestyle | 0 Comments |
Riders Go 3 Sixty

The Jelson Homes DMU Leicester Riders have teamed up with Braunstone Gate-based restaurant and bar 3Sixty, as they become the official after-game eating place of the Riders players, and the official restaurant & bar of the club. The sponsorship involves the opportunity for Riders fans to join their players and socialise with them after home games. There will also be special offers during the week for Riders supporters, with the launch being this weekend after the home game against Guildford Heat in the BBL Trophy.

Offering beautiful food and drink in a relaxed but sophisticated setting, 3Sixty have been top of the critic’s list since coming onto the Leicester food and drink scene a few months ago, and being situated at 32-36 Braunstone Gate meant there was an ideal opportunity to team up with the club and offer fans an improved match night experience, through pre & post game meals. Alternatively, fans can have a drink and catch up with their favourite Riders player in the luscious bar area at the restaurant. After the game you can have a post match supper like the players for £5 per person.

Mohit Malhotra, one of the partners of the restaurant, commented: ‘I have worked before with professional sports teams, and when the Riders approached me, I saw an ideal opportunity for us to provide a top end service for their fans, sponsors, and Leicester businesses, whilst we get the association with one of Leicester’s most successful sporting teams last year. I look forward to expanding on what we currently have, and we are backing the Riders all the way this season.’

Riders General Manager , Russell Levenston, stated: ‘Having 3Sixty on board is exciting for us, as not only does it provide us with somewhere to eat, but it also an advantage from a corporate hospitality point of view. We are lucky to have such a fine restaurant supporting us, so that fans and sponsors can enjoy not just the game, but feel involved with the team through that personal touch, and enjoy a complete experience on game night.’

For more information on the 3 Sixty bar please visit www.3sixty-bar.com.

james riders riderslogo Riders Go 3 Sixty

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