Soar Magazine are delighted to announce Leicestershire County Cricket Club’s new opening batsman Will Jefferson as our latest online blogger.

Will joins existing Soar Magazine bloggers, Leicester City legend Steve Walsh and Gaynor Nash, the 2012 Olympics’ Regional Coordinator for Legacy for Children and Young People.

Standing 6ft 10’ tall, Jefferson will certainly provide a different viewpoint on all things LCCC. He will keep you up to date with the latest cricket news and what he’s been up to away from the wicket.

Will is delighted to link up with Soar and is looking forward to writing his first blog.

He said: “It’s great to have signed for Leicestershire and I can’t wait to start my career with the county. After living and playing at nearby Nottinghamshire, I know what a sports-mad county this is.

“I’ve read Soar Magazine and seen their other bloggers and it’s a great platform for celebrating Leicestershire sport. I’m looking forward to putting my views on the site and I hope that everyone will enjoy it.”

The 30-year-old batsman joined Leicestershire for the start of the 2010 season after spending three years at Nottinghamshire.

Will started his career at Essex, scoring 815 first-class runs in his first full season. His best season to date was in 2004, when he scored 1555 first-class runs at an average of 55.53, with six centuries.

Will has also represented England Lions and is looking forward to starting the campaign with a fresh challenge.

Dean Eldredge, Soar Media’s Communications Executive, is pleased to welcome Will to the magazine’s growing stable of contributors.

“We have always been really passionate about cricket and are delighted to have agreed this link up with Leicestershire and Will.

“It promises to be an exciting season for the county, with Matthew Hoggard installed as captain, talented youngsters like James Taylor coming to prominence and a promotion challenge on the cards.

“We’re looking forward to getting Will’s insight into all of that as well as the latest news and developments at Grace Road.”

Leicestershire CCC Press Officer Daniel Nice is also pleased with the club’s link with Soar Media.

He said: “Soar Media do super work in promoting sport and lifestyle in Leicestershire and it will be great for us to work closely together this season and in the future.

“Having seen an excellent feature on Leicester Ladies Hockey Team in the Spring edition and having previously read good pieces on Leicester City and Leicester Tigers, we are delighted to be part of the sport coverage.

“There is also a nice balance between sport and lifestyle with features on Leicester’s top music stars Kasabian and Jersey Budd. There is a real emphasis on community, so it is exciting to be able to provide content for the readers.

“Will’s blogs will provide everyone with an insight into the life of a professional cricketer. I know he’s looking forward to the new season and contributing to the website and we hope that you enjoy his views.”

Leicestershire’s first pre-season friendly takes place at Grace Road on Thursday April 1st against Warwickshire. The county’s first LV County Championship match sees Northamptonshire visit Grace Road. For ticket information, visit the club’s official website www.leicestershireccc.co.uk/lc/Home or call 0871 282 1879.

To read Will’s blog, visit the Soar Magazine website, www.soarmagazine.co.uk or subscribe to email alerts from Soar to ensure you never miss the latest instalment. A direct link to the blog will also be set up on the county’s official website.

Will’s blog will run throughout the 2010 summer to complement the blogs that already go live on Soar Media’s website.

Steve Walsh’s blog is launched every Friday as he provides unique insight into everything Leicester City, recalling memories of his 14-year spell with the club and updating fans on what he’s up to now.

Gaynor’s sporting views are launched every Monday as she focuses on the exploits of the unstoppable Leicester Hockey Club and provides considered opinion on many sporting issues. Jefferson’s name has now been added to that list and his blog will appear on the website over the coming season.